Air Jordan 1 Retro Low OG – SW3 Modified Custom BRED Edition
Say hello to a true work of wearable art. The Air Jordan 1 Retro Low OG – SW3 Custom takes the world’s most iconic silhouette and transforms it into a statement piece of handcrafted sneaker mastery, blending art, fashion, and functionality in one unforgettable package.
Brought to life by the hands of our in-house legends—Ochi and Kenzo, this pair is the result of years of experience, creative experimentation, and raw cultural expression. With premium retro leathers, custom-cut patterns, exposed silver zippers, and signature SW3 hand-painted artwork, this isn’t just a shoe—it’s a story, an artifact, and a tribute to MJ’s legacy.
GOAT Status Reinvented
Let’s be honest: the Air Jordan 1 is already the G.O.A.T. (Greatest of All Time) in the sneaker world. But what if it could evolve? What if it could be rebuilt, modified, reinterpreted by artists who actually live the culture?
SW3’s creative team took the timeless Jordan 1 Retro Low OG base and reimagined it with a low-mid hybrid profile, restructured paneling, and vintage-inspired materials. The inspiration? A warped remix of the classic BRED (Black/Red) colorway, paying homage to Michael Jordan’s Bulls era while layering it with London streetwear edge.
Designed by Artists. Built for Collectors.
What sets this pair apart isn’t just the materials—it’s the process. From concept to stitch, these customs were thoughtfully designed with a narrative in mind.
The Tongue:
Individually extended with leather and hand-stitched using an original Singer machine—mirroring the machinery used on OG Jordans back in the day. This isn’t just retro; it’s historically aware craftsmanship.
The Zippers:
Not just for style—these bold, silver zippers are functional. They run along the sides, perfectly integrated with the leather overlays and Velcro detailing for extra depth and character.
The Artwork:
Painted by hand in a tribute to the original BRED theme, the artwork is both loud and clean, with a nearly factory-like finish that’s only achievable by a skilled human touch.
Who’s It For?
This is for sneaker lovers who:
Crave exclusivity and individuality
Appreciate storytelling and craft
Admire both old-school Jordan culture and modern streetwear
Want a piece of wearable urban art that sparks conversation
Style It Bold
Wear it loud with black cargos or keep it clean with stacked denim. Throw on a vintage Bulls tee or a leather jacket—either way, you’re not just styling a sneaker, you’re making a statement.
Trust the Process
Behind every zipper, stitch, and brushstroke is a message: SW3 doesn’t just make customs—we build legacies. This modified Jordan 1 Retro Low OG is a celebration of chaos, craft, culture, and the creative freedom to disrupt the norm.
So if you know, you know. And now that your eyes have landed here… you’re part of the story too.
