Step into the world of pastel dreams and London-crafted pride with the NEW BALANCE WRT300CG — an exclusive one-of-a-kind sneaker designed by Team SW3. This soft-toned custom sneaker celebrates creativity, identity, and team artistry in a piece that’s as wearable as it is collectible.
The classic silhouette of the WRT300CG is reimagined with SW3 London’s signature twist. Washed in a seamless pastel gradient ranging from baby blues to blush pinks, this sneaker instantly evokes calm, cool energy. But it’s not just about the color — it’s the contrast of that bold, hand-crafted red “W” against the smooth background that really makes it pop.
Crafted by Team SW3, this shoe brings together the multi-talented forces behind the brand. Each letter and gradient blend is the result of countless hours of coordination, painting, detailing, and creative synergy. The result is a piece that proudly shouts the SW3 name while carrying the spirit of collective effort and authenticity.
This sneaker isn’t mass produced or digitally printed. The lettering and soft fades are manually applied by hand, giving each section a naturally textured look and feel. It’s made to remind you that you’re wearing something truly rare — something no one else in the world owns. The ‘W’ stands for more than just West London. It stands for **work**, **wonder**, and **wearable art**.
The design flows across a clean New Balance canvas that’s beloved for its comfortable low-profile build and minimal detailing. While the structure remains sporty and grounded, the colorway elevates it into artistic territory. The internal cushioning, light-weight body, and grippy sole make it perfect for daily wear — but you’ll probably find yourself keeping these clean and ready for special occasions.
This pair fits right into the SW3 ethos: London-inspired, fashion-forward, and culturally charged. It doesn’t follow seasonal trends — it defines timeless, expressive streetwear. Whether you’re styling it with neutral joggers or colorful fits, the pastels do the talking while the red lettering screams individuality.
From conception to completion, this pair reflects the collaborative DNA of Team SW3. It isn’t about one person’s art — it’s about the power of a creative collective. Together, the team brought a vision to life, blending bold branding with soft aesthetics, proving that even the loudest message can live in a peaceful palette.
Limited to just one size, like all SW3 customs, this is a one-off release. Once it’s gone, it’s not coming back. If you’re a fan of subtle flair mixed with confident identity, this shoe is a perfect representation of your personal style.
The NEW BALANCE WRT300CG custom by Team SW3 is not just a sneaker — it’s an expression. Of unity, of streetwear evolution, and of pastel-toned art that speaks louder than words.
