A MASTERPIECE OF COLOUR, CULTURE, AND CRAFT
Introducing the ASICS Gel-Lyte III – SW3 Custom Pastel Scarf Edition, a strikingly unique take on one of the most beloved silhouettes in the sneaker world. This pair isn’t just a shoe — it’s a multi-layered expression of London street fashion, infused with pastel vibrancy and rich cultural design, ready to turn heads in any city from Riyadh to London to Dubai.
This custom sneaker brings together the iconic form of the Gel-Lyte III with SW3 London’s signature creative elements. Most notable is the custom scarf pattern, tastefully embedded behind the ASICS stripes, paying homage to timeless British elegance. The intricate print, fused into the structure of the shoe, offers a refined touch that contrasts against the youthful energy of the pastel overlays. This detail is more than style — it’s storytelling.
The toe cap and lower panels are painted in a dreamy gradient of mint green and sky blue, echoing freshness and calm. The midsection is defined by powerful black and bold red striping that slices through the design, grounding the otherwise light and airy composition with structure and strength. Above all, subtle white geometric patterns shimmer beneath the surface, catching the light with every step.
Our artists at SW3 London hand-painted and detailed each pair with care, sealing them with high-grade protective coating to maintain colour integrity and prevent wear. These are made not only for aesthetic appeal but for real-world use — they’re durable, breathable, and as comfortable as the original Gel-Lyte III promise.
Functionality is preserved and enhanced. The split tongue remains, ensuring an easy and secure fit. The cushioned sole and grippy outsole give you full support whether you’re strolling through the streets of Kuwait, shopping in the heart of Dubai, or turning sidewalks into runways in central London.
This is a sneaker made for the forward-thinkers — those who understand that fashion is not about following, but about leading. Whether you’re a streetwear collector, a creative, or someone who simply refuses to wear what everyone else is wearing, this limited-edition piece was made for you.
Due to the hand-customized nature of this sneaker, no two pairs are alike. That makes each one a true one-off. We’re not just offering a product; we’re offering exclusivity, artistic innovation, and the energy of London, wrapped into one pair of sneakers.
SW3 London is proud to offer this piece to sneaker dealers and collectors across Kuwait, Dubai, Riyadh, and the wider GCC region. Our pieces are globally desired but locally rooted — and with every release, we aim to create a bridge between fashion, culture, and personal identity.
