The Air Jordan 1 Mid WB brings the fun back into footwear with a nostalgic nod to pop culture and a fearless explosion of colour. At the heart of this custom sneaker is one of the most beloved cartoon icons of all time — Bugs Bunny — brought to life through the meticulous hand-painted work of Year Zero London for SW3 LONDON.
With a design that refuses to go unnoticed, this one-of-a-kind pair blends retro animation with high fashion. The exaggerated comic lines and hand-drawn aesthetic radiate the same energy and humour that Bugs Bunny himself has delivered on screen for generations. The bold white base of the Air Jordan 1 provides the perfect canvas for the zany character art that’s both fun and fashion-forward.
Each detail is applied by hand, not mass-printed, making this sneaker a walking piece of art. From Bugs’ cheeky grin to the exaggerated graffiti-style lettering and speech bubbles, every inch screams movement and personality. The high-contrast tones — red lining, playful greys, and cartoonish blacks — echo the animated world in a street-savvy form that’s ready for city strolls, creative meetups, or even sneakerhead gallery walls.
This is more than just a custom Jordan — it’s a crossover between nostalgia and today’s loud sneaker culture. The Year Zero London artist team, in collaboration with SW3 LONDON, has transformed the silhouette into a storytelling medium. It embodies youth, joy, and rebellion — a wearable statement that says you don’t take yourself too seriously but still take style seriously.
As with all SW3 custom creations, the craftsmanship is elite. The paint is sealed and protected for longevity, yet the authenticity of hand-brushed lines remains. The Air Jordan 1 Mid base offers dependable comfort with its supportive ankle collar, cushioning midsole, and durable leather overlays — meaning this shoe is not just for show; it’s for the streets.
For GCC streetwear collectors and sneaker lovers in cities like Dubai, Riyadh, and Kuwait City, this shoe delivers the creative expression the region’s fashion-forward crowd craves. Whether styled with oversized cargos, layered urban fits, or even eccentric tailored sets, the Bugs Bunny Jordan 1 Mid will not just complement — it will lead.
Perfect for collectors, artists, or anyone who believes in fun as fashion, this piece celebrates not just the cartoon on the shoe, but the vibrant artistry behind it. Hand-painted in London, this sneaker is a wearable mural of humour and history, only available in one-off limited form.
