SENSE OF CULTURE OF LONDON
The AIR JORDAN ECLIPSE LTR from SW3 London is a unique expression of London’s soul, turned into wearable street art by the celebrated artist collective, Year Zero London. This pair is not just footwear—it’s an urban tribute to tradition, style, and identity, stitched into every brushstroke and line.
This limited release boldly displays hidden Union Jack flags stitched within the insole and a “LND” inscription on the tongue—nods to the capital city’s heritage. But what truly sets it apart is the hand-painted design: striking SW3 graphics layered over a sleek dual-tone grey and white silhouette. With these artistic flourishes, Year Zero London delivers a sharp fusion of modernity and nostalgia that transforms the sneaker into a piece of cultural commentary.
This shoe pays homage to the iconic monuments and personalities of London—from the timeless charm of Big Ben to the rebellious streak of a rain-drenched Camden youth. The brushwork tells a story: that of the British street scene, the underground art movements, and the elegance of SW3’s own roots in Chelsea. Each side panel becomes a mural in motion. When you walk in them, you wear the city’s pulse.
Designed for comfort and lifestyle flexibility, this Air Jordan Eclipse LTR embraces the athletic DNA of Nike with the street prestige of customized high-end fashion. Lightweight yet durable, the sole hugs the foot while allowing for breathability and support—ideal for long walks through the artful alleyways of Notting Hill or the graffiti-lined corners of Shoreditch.
But these are not just shoes. They’re a conversation starter. A statement of taste. A declaration that you stand apart. Whether you’re pairing them with a sharp blazer or keeping it raw with denim and an oversized tee, the AIR JORDAN ECLIPSE LTR adapts with its timeless but subversive visual edge.
Artistically reimagined by Year Zero London—an art crew known for turning sneakers into gallery-level pieces—this sneaker becomes more than a collector’s item. It’s an emblem of Londoners’ resilience, vision, and love for standout self-expression. A true limited edition, it will not be repeated or mass produced. Once sold, it’s gone forever.
A reminder for buyers: These Jordans run slightly tight on wider feet. We recommend going half a size up if you prefer a roomier fit.
Let your sneakers do the storytelling. Walk the walk with art at your feet.
Only available at SW3 London—where footwear becomes fine art.


























































