Unapologetically loud and proudly rooted in London culture, the Nike Air Max 98 Supreme gets a rebellious artistic rework by none other than Year Zero London. This exclusive SW3 London edition transforms a legendary Nike silhouette into a bold street-style statement, echoing the vibrancy and creative pulse of Sloane Square and the SW3 postcode.
This custom sneaker is more than footwear—it’s an open declaration of London flair, individuality, and unapologetic self-expression. The hand-painted design combines urban edge with fine artistry, using rich palettes, layered textures, and aggressive detailing that demand attention on every pavement. Whether you’re cruising through Chelsea or standing out at a gallery launch, these kicks will make sure you’re seen—and remembered.
Every curve of the Air Max 98 is enhanced with visual storytelling. Inspired by the raw energy of London’s street fashion and the architectural blend of tradition and rebellion found around Sloane Square, this sneaker pairs vibrant graphics with refined finishing. Year Zero London infuses the design with their unmistakable signature—art that lives, breathes, and moves with the city.
Underfoot, the classic Air Max 98 tooling delivers the comfort and support it’s famous for. But visually, it’s a canvas of high-impact design. The overlays speak of movement, the lines echo the city’s structure, and the custom brushstrokes highlight the rebellious nature of true urban culture.
With limited availability and 100% authenticity guaranteed, the Nike Air Max 98 Supreme – SW3 Edition is for those who don’t follow trends but define them. Make your step an act of creative rebellion, inspired by the heart of SW3 and the hands of London’s most daring artists.
