Explosive energy, unapologetic pride, and pure street heat—this is the Nike Air Max 98 Supreme like you’ve never seen it before. Customized by Year Zero London for SW3, this loud and proud design is a walking tribute to the Union Jack, London’s rebellious heart, and the city’s underground street art culture.
Dominated by a vibrant red, white, and blue colourway, the sneaker is instantly recognisable thanks to the graffiti-style SW3 lettering that cuts across the medial and lateral sides. Painted with the Union Jack as a backdrop, this custom piece is more than a flag—it’s a statement. A reminder that SW3 is not just a postcode, it’s a culture, a voice, and a community of creators who rep London with pride.
Year Zero London brings their signature visual storytelling to life here. The abstract brushstroke layers, spray-style drips, and street-lettered SW3 text echo the murals found on estate walls and train tunnels—places where the city breathes creativity without filters. The use of bold red patent overlays, metallic silver mesh, and textured gradients reinforces the raw, high-octane feel of this one-off design.
The Air Max 98 silhouette remains a cult classic for sneaker lovers and collectors alike. With its full-length visible Air unit, it offers not only undeniable street presence but also maximum comfort underfoot. Its aggressive paneling and layered structure make it the perfect canvas for experimental and statement-driven custom work like this.
This edition is ideal for anyone who wants to take London with them—visually, emotionally, and artistically. From the “Mind the Gap” references in its bold lines to the flag-turned-tag motif, the design turns a performance sneaker into a walking piece of protest, pride, and passion.
Whether you’re styling it with streetwear staples, oversized tees, or clean monochrome fits, this Air Max 98 Supreme will always take center stage. It’s not just made for sneakerheads—it’s for those who live art, breathe culture, and move differently.
Painted by hand, no two pairs are alike. The brush strokes vary. The overlays shift in texture. That’s the spirit of SW3 London: individuality as a default, not a feature.
This is not just a sneaker—it’s London. It’s energy. It’s Year Zero. And it’s available only once.
Exclusive to SW3 London.
