THE LEGACY OF LASER – POWER AND PRECISION ON YOUR FEET
Introducing the Air Jordan 10 Retro 30th – Red Laser Engraved Custom Edition, an explosive blend of performance heritage and meticulous artistry. Designed by SW3 London’s elite customizers, this bold red pair transforms a classic silhouette into a collector’s dream, complete with precision black laser engravings etched into the suede body.
Every detail on this sneaker is professionally crafted. The upper features powerful illustrations that fuse cultural icons with subtle symbolism. From the skyline-inspired etchings to graffiti-style motifs, the laser engravings speak louder than words — making each pair not just footwear but a story carved into fabric.
The black laces and tongue add contrast, grounding the vibrant red base, while the speckled midsole brings depth and urban grit. At the bottom, the Jordan 10’s signature outsole lists Michael Jordan’s historic career milestones — a timeless tribute to greatness, now surrounded by your own mark of individuality.
Unlike mass-produced Jordans, this pair is a true one-off. Each laser engraving is done with technical precision to ensure longevity and resistance against wear and fading. Whether you’re showcasing these at a sneaker convention, on a city runway, or in your private collection, they guarantee admiration.
The fit? As expected from the AJ10 line — snug, supportive, and ready for both streetwear expression and all-day comfort. The padded collar, responsive sole, and breathable material make it wearable art.
Collectors, streetwear fans, and Jordan purists alike will appreciate this rare combination of legacy basketball design and modern customization. There is only one — once it’s gone, it’s history.
Handmade in London.
Only at SW3 London.
