The Nike Air Max 98 Supreme is no ordinary sneaker—it’s a hand-painted legacy wrapped in London’s raw energy and street-style brilliance. Brought to life by the visionary artist Bling Wear Boy, this one-of-a-kind piece is more than just footwear; it’s an art form that captures the pulse of two major cultural capitals: London and Dubai.
Crafted on the iconic Nike Air Max 98 silhouette—designed by Sergio Lozano and known for its revolutionary full-length Air cushioning—this custom edition redefines exclusive streetwear. The original Air Max 98 already carried the pressure of following in the legendary footsteps of the Air Max 95 and 97. With its bold panel overlays and techy aesthetic, it was made to stand out. But here, at SW3 London, we pushed it further. This version has been meticulously transformed through hours of hand-brushed artwork, created to ignite attention wherever you walk.
Bling Wear Boy channels the heartbeat of London’s street art scene directly onto the sneaker’s upper. A visual story unfolds with symbols of royalty, graffiti-like textures, SW3’s iconic branding, and even urban skyline motifs that represent a creative bridge between London and Dubai. It’s as if Banksy’s spirit collided with Nike’s sneaker legacy—each brushstroke intentional, each shade inspired by the everyday yet extraordinary.
The artwork isn’t printed. It’s painted—manually, thoughtfully, and permanently—using high-grade, durable sneaker paints that ensure this piece holds up both on the streets and in the spotlight. No two pairs are identical, making this a true one-off design for those who collect wearable art or just want to turn heads.
This isn’t a design created for mass production or resale hype. This is a statement. Whether you’re rocking these on Oxford Street, flaunting them in Shoreditch, or stepping out in Dubai’s vibrant fashion scene, these sneakers speak louder than words. They say: you appreciate culture, you recognise craftsmanship, and you’re not afraid to stand alone.
From the distinctive navy overlays to the unexpected sky blue and yellow accents, every inch of the shoe radiates exclusivity. The custom visuals wrap around the iconic air unit, making even the sole a storytelling element. The heel pull tab and lacing system stay true to Nike’s original design for maximum comfort and lockdown support—but that’s where the factory ends and the gallery begins.
Available in limited quantities only through SW3 London, this sneaker is part of our mission to fuse art and fashion in the most authentic way. We don’t follow sneaker trends—we set them. With hand-customized works like this, our artists prove that creativity knows no bounds and that London continues to be one of the world’s most influential design hubs.
Own a piece of that energy. Own a pair of the Nike Air Max 98 Supreme – painted not for the hype, but for the culture.
