Introducing the Nike Air Max 90 Glow – a radiant floral explosion on a legendary silhouette, brought to life by the SW3 London artist known as Bling Wear Boy. This one-of-a-kind sneaker pays tribute to heritage and modern art through a vivid custom that literally lights up in the dark.
Built on the foundation of the iconic Nike Air Max 90, this custom piece redefines the idea of sneaker art. The design features bold, hand-painted English roses wrapping across the white leather upper, lacing system, and toe box. Deep red petals, green vines, and hand-contoured details give this shoe visual depth and storytelling power. Every flower is unique—just like the individual who wears them.
But what makes this pair truly glow—literally—is its responsive finish. Under regular lighting, the rose artwork stands proud with vibrant contrast. When exposed to UV light or darkness, subtle glow-in-the-dark effects take over, turning the sneaker into a walking spotlight of style. It’s a perfect match of traditional beauty and futuristic flair.
Bling Wear Boy’s attention to detail is evident in every stroke. From the crimson laces to the subtle blue accenting on the heel and tongue, the entire sneaker flows as a wearable painting. And like all pieces in SW3 London’s “One-Off” series, this sneaker is a standalone artwork—never duplicated, never mass-produced.
Underneath the art lies the trusted Air Max 90 engineering. Known for its visible Air unit and exceptional cushioning, this sneaker blends form with function. Originally launched in 1990 and designed for speed and comfort, the AM90 silhouette remains a staple in sneaker culture for athletes, artists, and collectors alike. This custom design adds even more meaning to its legacy.
The “Glow” edition tells a story—of nature, of British tradition, and of the blending of elegance with bold urban identity. The English rose, long a symbol of resilience and refinement, takes center stage here, not in a vase or print, but in wearable form. The luminous detailing offers a touch of magic, an invitation to shine even when the lights are off.
This sneaker is perfect for the creative soul, the romantic rebel, or the streetwear collector who appreciates handcrafted exclusivity. It transitions effortlessly from day to night, gallery to gig, streetwear to statement piece.
As part of SW3 London’s exclusive, artist-led releases, this pair is 100% unique. It belongs not just in your rotation, but in your story. This is fashion without compromise, where craftsmanship meets concept and function meets fantasy.
Let your steps speak in light. The Nike Air Max 90 Glow is a reminder that the best art doesn’t hang on walls—it walks, glows, and lives with you.
