Abstract colour blocking gets redefined with the Air Jordan 7 Retro 30th, custom-transformed by SW3 London into a piece of wearable art. Drenched in vibrant turquoise, violet, orange, and aqua tones, this high-energy sneaker channels retro nostalgia while charging forward with fearless individuality.
Crafted on one of Jordan Brand’s most iconic silhouettes, this 30th edition celebrates more than just history—it celebrates SW3’s commitment to pushing the boundaries of sneaker culture. The toe box, panels, and heel are immersed in a smooth gradient of cool-meets-warm colours, blending contrast and cohesion with every angle.
On the heel, a special felt-textured SW3 stamp adds rarity and tactile identity, showing off our signature mark in a way never seen before on a Jordan. The tongue features matching tones with geometric striping and street-art vibes, further accentuating the shoe’s layered complexity.
Built to command attention in any sneaker collection, these Jordans don’t whisper—they shout. Whether you’re rocking them on the streets or preserving them as collectible art, this pair is unmistakably SW3: full of energy, colour, and unmistakable character.
This isn’t just a sneaker—it’s a movement in motion. One that dares to blend streetwear legacy with bold contemporary art. WE ARE JORDAN WITH AN SW3 TOUCH!
