The Nike Air Max 98 Supreme has never looked more unapologetically British. Hand-painted by the fearless duo at Year Zero London, this one-of-a-kind sneaker combines high-fashion streetwear with loud cultural symbols to celebrate the energy, rebellion, and flair of London. Covered in iconic visuals—from Union Jacks to Rolling Stones lips and SW3 graffiti—this custom creation doesn’t whisper identity, it shouts it from the rooftops.
Every inch of this design is a tribute to the city that inspired it. The back heel explodes with a graffiti-style Union Jack, its colours bleeding into bold SW3 lettering that takes up the side panels like street art on a brick wall. Above the midsole, custom illustrations of royal crowns and lips nod to London’s music legends and punk rock roots. It’s as if the sneaker walked straight out of Duke of York Square, past the Saatchi Gallery, and through the underground corridors of Camden.
But this isn’t just about visual chaos—it’s layered storytelling. The street motifs are balanced with Supreme’s sleek design language and the technical structure of the Nike Air Max 98, which debuted in 1998 as the evolution of the Air Max 95 and 97. Known for its full-length Air unit, layered mesh upper, and synthetic leather panels, the 98 silhouette offers both comfort and a sculptural base for customization.
Year Zero London ensures that no pair looks like another. The design is painted freestyle—no stencils, no mass production—just artistic instinct and cultural immersion. The creative process is fast, fluid, and fearless—just like London.
And let’s not forget the Supreme connection. This pair is built on one of the most exclusive Air Max collaborations ever released. Supreme’s version of the AM98 turned heads for its luxury meets street DNA, and Year Zero’s repaint elevates it even further, making it a museum-worthy wearable you’ll want to take everywhere.
This sneaker isn’t for everyone—it’s for those who represent. For those who live art. For those who carry the spirit of London with them wherever they go. Wear it with neutral streetwear fits to let the colours shine or pair it with matching boldness for full rebellion mode.
The Nike Air Max 98 Supreme by Year Zero London isn’t just a custom—it’s a cultural collision, a London battle cry, and a wearable revolution.
Only one pair. Only at SW3 London.
